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Emotions Revealed...
- Adrianne Carter
- Mar 19, 2024
- 2 min read
The face is a rich source of information, if you turn your observation skills on and can recognise certain expressions.
Did you know the following:
There are 43 muscles in the face
You can make over 16,500 facial expressions
3,000 of those expressions are linked to emotions
Emotions take over 24x faster than rational thought
Whether you're born in Birmingham, born in Bolivia or even born blind there are some emotional expressions that are universal
When creating brand key visuals and using talent in your marketing and advertising campaigns, if you don't understand body language and expressions, you're missing a big opportunity!
The opportunity is to emotionally connect with your audience better than you've ever done before.
Currently most campaign images that succeed are based on luck rather than good judgement.
One of the biggest problems is that the selection of the campaign images is not just one persons job. Campaign images are often chosen by committee...
The problem with the committee is that probably no one on that committee is an expert in understanding emotions, behaviour, or the impact on the audience of the talents body language.
This is where AssetsIQ comes into its own.
AssetsIQ is a tool based on behavioural science principles to score your key visuals on 3 different levels;
Predictive Visual Attention
Facial Action Coding System
Body Language
The criteria each key visual scores against is:
Attention
Engagement
Trust
Overall Effectiveness
The general public can reliably pick a genuine emotional expression from a posed expression 3x more often...
Use the talent to guide the viewer in their emotional response. Genuine displays of emotional expressions and body language will encapsulate how you want the viewer to feel.
Showing genuine emotions and not posed emotions, will attract attention, drive engagement, and build trust for the brand.
Adrianne Carter
The Face Whisperer
Body Language Expert
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