About AssetsEQ

AssetsEQ decodes the emotional impact of your assets, ideally, before you go live.

 

We combine behavioural science, facial expression analysis, and decades of expertise to show how your campaign asset really lands with consumers.

 

Most research tools focus on what people say. AssetsEQ focuses on what people feel – often before they’re even aware of it.

 

We analyse the faces, body language, and emotional signals in your assets to uncover how they’re likely to influence attention, trust, desire, and action.

 

These subtle cues – a raised eyebrow, forced smile, awkward pose – can make or break a campaign. And most teams miss them.

 

AssetsEQ gives you a clear, evidence-backed view of what your asset is really communicating.

 

It’s not just insight – it’s a decision-making tool.

 

Whether you’re choosing between creative routes, refining a concept, or signing off a campaign, AssetsEQ helps you make faster, smarter calls with confidence.

 

The result? Fewer missed opportunities. Stronger emotional connection. And creative that performs better in the real world, not just in a test group.